Femtocell market update for week of 30 November 2009

Experiments in femtocell marketing
Following SFR’s entertaining promotional video for its new Home 3G femtocell, it’s interesting to see quite a few blogs and articles this week relating to the question of how femtocells should be marketed to consumers.
RCR Wireless recommends that femtocells should be featured in those junk-mail Christmas catalogues which “make a blanket with [...]

Femtocell market update for week of 23 November 2009

SFR ‘Home 3G’ goes live (website ¦ user guide)
SFR launched its Home 3G femtocell this week.  Like the Vodafone Access Gateway, it’s a standalone femtocell offering improved 3G coverage (but, at least initially, no homezone tariffs or femto services).
Some operators have been reluctant to promote an ‘improved coverage’ proposition (which could be interpreted as an [...]

Femtocell market update for week of 2 November 2009

The magic of the MicroCell (and WiFi)
Telephony Online’s Kevin Fitchard believes that AT&T’s 3G MicroCell could become “another pillar in AT&T’s dual-network strategy” – WiFi and cellular, that is.  AT&T has become increasingly reliant on WiFi to offload mobile data traffic from its 3G network, with iPhones now connecting to WiFi automatically in AT&T hotspots, [...]

Femtocell market update for week of 19 October 2009

FCC’s net neutrality rules could help femtocells
On Thursday the FCC approved six rules for wired and wireless broadband Internet connections, but left the details of the rules open to public debate for the next 60 days.  One of the rules states that “subject to reasonable network management, a provider of broadband Internet access service must [...]

Femtocell market update for week of 12 October 2009

Mobilkom Austria gives mixed messages on femtocells
Mobilkom has announced that it wants to deploy femtocells commercially in Austria next year (and possibly in other European mobile subsidiaries of parent company Telekom Austria).  However, the company’s top management provides little encouragement for vendors to respond enthusiastically to its RFP.  Mobilkom CTO Johann Pichler told Unstrung he [...]

Femtocell market update for week of 5 October 2009

AT&T expands 3G MicroCell availability
According to AT&T’s website, the 3G MicroCell is now available in Atlanta (29 stores) and Columbia (3 stores).  This follows last week’s launch in Raleigh (11 stores) and the original market of Charlotte NC (19 stores), making 62 stores in total.  One delighted customer commented, “Holy crap – AT&T 3g Microcell [...]

Femtocell market update for week of 28 September 2009

Engadget reviews AT&T’s 3G Microcell
AT&T expanded the rollout of its 3G Microcell to Raleigh in North Carolina this week, enabling Engadget to get their hands on one for testing.  “Without getting all long-winded on you,” they conclude, “the long and short of it is this: yeah, it really does work.”  Here are some of the [...]

STOP PRESS: AT&T 3G Microcell site goes live

The AT&T 3G Microcell website is now live.
Engadget reports pricing details here:

“AT&T’s going to charge $19.99 a month for unlimited use unless you’ve got internet or landline (ironic) service with them, in which case you’ll pay $9.99. If you’ve got both internet and landline accounts, it’s free.”

Engadget also likes the [...]

Femtocell market update for week of 20 July 2009

More experiences with the Vodafone Access Gateway
Here are some observations after my first few days with Vodafone’s new femtocell:

Call quality and data speeds are good.
Hand-out from the femtocell to the macro network works fine, even when driving away.
Hand-in doesn’t work.  However, my calls don’t drop when entering the femtozone and walking right up to [...]

Femtocell market update for week of 13 July 2009

Vodafone Access Gateway reviews
The Vodafone Access Gateway made it to the Sunday Times gadget of the week, but Paul Rasmussen at Fierce Wireless believes that Vodafone is “adopting a very quiet marketing strategy to its femtocell deployment”.
Andrew Grill says “the experience of ordering and setting up the femtocell was not perfect”, and he had to [...]